ThermoShield Advanced protects your hair from overheating

Dual-sensor system continuously reads the temperature in your room and actively adjusts the drying temperature 24,000 times per session to protect your hair from overheating. Enjoy 25% more consistent drying temperature in any environment.

Powerful airflow for 30% faster drying

Innovative fan blades and a specially designed heater work their magic for dry hair in just 4 minutes.

Water ions brings moisture to your hair

Add moisture for soft, healthy-looking hair. Water ion technology generates over 1000 times more water content than without an ionizer.

Mineral ions protect against UV rays

Keep your hair smooth and versatile. Mineral ion technology protects your hair against surface damage that can be caused by UV rays.

Ionic care system with 8x more ions

Ions intensify your hair's shine for frizz-free, glossy styling. Our powerful ionic system generates up to 80 million ions each drying session.

Now 20% lighter for comfortable styling

The ergonomic design of the hair dryer is now 20% lighter so you can be stylish and comfortable at the same time.

Intelligent Hot & Cold Mode for year-round comfort

Keep comfortable throughout the year. Intelligent Hot & Cold Mode automatically sets the best drying temperature for the season. Blow drying with hot-cold mode can also preserve your hairs natural shine.

Adjustable heat and fan speed for any hair and style

Take control of your style with 4 heat settings and 2 fan speeds on the intuitive LED panel. Use the Cool Shot button for an intense burst to set your style a must-have professional function for expert hair styling.

22% less energy used for efficient styling

The hair dryer uses 22% less energy while delivering professional drying and styling results.

Performs better than a 2300 W dryer

Improved airflow, air pressure, and heat transfer means this 1800 W hair dryer performs even better than a standard 2300 W hair dryer.

Magnetic styling nozzle attaches effortlessly

Aim hot air right where you need it. The slim styling nozzle attaches magnetically, snapping perfectly into place for quick touch-ups and details.

Volume diffuser with magnetic nozzle

Style your curly hair effortlessly with our uniquely shaped diffuser. Enjoy stress-free use with our magnetic attachment nozzle that just makes sense.